‘The Voice’ helps Kelly Clarkson expand her brand

When Grammy Award-winning singer Kelly Clarkson is enjoying a day off, she is just another mother of four kids completing chores in her free time. While she could easily hire someone to handle her errands, she chooses to do them herself: No personal shoppers are working on her behalf. No public relations team is shooing away fans.

Since 2002, when Clarkson won the first season of American Idol at age 20, she has tried to lead a normal life. It’s not easy considering she has sold more than 25 million albums and 36 million singles. Two of her albums — Breakaway and Stronger — won Grammys for Best Pop Vocal Album in 2005 and 2012, respectively. She also won the Best Female Pop Vocal Performance trophy in 2005 for Since U Been Gone.

Now, the 36-year-old Texas native is busy expanding her career. In addition to singing, Clarkson writes children’s books, inspired by her 4-year-old daughter, River Rose. River Rose and the Magical Lullaby came out in 2016, followed by River Rose and the Magical Christmas in 2017. She is working on a third volume, as well as a book for young adults.

She recently voiced Moxy, a character in the 2019 animated film UglyDolls, based on a line of toys. “It couldn’t have been more perfect for my personality, which is good because I’m not a good actress,” she says.” It’s one thing I never wanted to do.”  

Unscripted Clarkson seems to be a huge hit. She received rave reviews as host of the 2018 Billboard Music Awards, where she promised viewers her authentic self. “You’re just getting me,” she said at the event. “I’m just going to be who I am.”

Fans are expecting the same when she hosts The Kelly Clarkson Show, a daytime talk series, described as a “weekday brunch party,” debuting in fall 2019.

“I love connecting with people, playing games, music and finding ways to help or give back,” she says about the upcoming show.

Then there’s The Voice. Given her initial claim to fame, it’s little wonder that Clarkson is serving as a coach and mentor on a singing competition show. She joined season 14 of the popular NBC series earlier this year and returned for season 15 in September. When persuading contestants to join her team, Clarkson reminds them that she knows exactly what the singers are going through. “I was the first winner on a show like this, and the pressure is indescribable,” she recalls. “Taking a coaching role seemed like a natural next step.”  

On season 15, Clarkson works with fellow Idol alumna and returning Voice coach, Jennifer Hudson, and mainstays Adam Levine and Blake Shelton, to help one rising star reach the top. 

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