TK Maxx unveils festive advert featuring a ‘never-ending stocking’
The gift that really DOES keep on giving! TK Maxx unveils festive advert featuring a ‘never-ending stocking’ – and reveals how lucky customers can win Christmas presents for a YEAR
- TK Maxx is the latest high street store to unveil its Christmas advert
- Features a never-ending Christmas stocking that ‘belches’ up presents
- The store is giving customers the chance to win a year’s worth of presents
TK Maxx is the latest high street store to unveil its Christmas advert and has pulled out the big guns as it offers customers a chance to win a gifts for a whole year.
The advert, which was released today, features a ‘never-ending stocking’ which ‘belches’ out gifts to a lucky family throughout an entire year.
The knitted creation is the embodiment of the retailer’s festive campaign, in which shoppers who find a similarly gigantic stocking, cunningly concealed online and in stores across the country, will receive gifts every month until next Christmas.
The advert sees one family doing exactly that as the seemingly normal stocking comes to life and delivers them gifts for 12 months before disappearing the following December.
TK Maxx has today launched its Christmas advert featuring a never-ending stocking
Deborah Dolce, Group Brand & Marketing Director at TK Maxx said: ‘We love to offer our customers more than they bargained for, and the never-ending stocking seems the perfect festive way to bring that to life.
‘We can’t wait for lucky shoppers to find these hidden around our stores (and online in U.K.) so that we can give them surprising gifts all year round. This is a suitably bonkers TK Maxx way to add a bit of fun to both Christmas TV viewing and also Christmas present shopping.’
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The magical TV ad features a typically atypical Christmas soundtrack in the form of the lively salsa tune Cuban Pete, with a suitably droll voiceover from the inimitable Bill Nighy.
Discovered in a TK Maxx store the stocking ‘belches’ up presents for the family for an entire year until the following December
As Bill Nighy explains in his voice over customers have the chance to win free gifts for a year themselves if they find the Christmas stocking in store or online
There will be a multitude of real-life neverending stockings in stores and online from the 7 November which shoppers need to scour the shelves of their local TK Maxx for.
When found, each will see the lucky customer and their family receive a specially-selected delivery of unique gifts each and every month for an entire year, beginning with everything needed to make a perfect Christmas.
First out the post with its advert this year was Currys PC World, which debuted its campaign – titled The Magic of Christmas Upgraded – on Thursday 1st November during Emmerdale, featuring the carol Good King Wenceslas as the soundtrack.
Next up was Argos, which aired the following night featuring a festive fool determined to ruin Christmas.
The stocking will be hidden in stores and online from November 7 and those that find it will receive gifts from TK Maxx every month for a year
The mischievous impish creature causing chaos for families during the festive period by rewiring their lights, opening their gifts and stealing their instruction manuals.
Meanwhile Aldi was accused of copying Coca Cola with its Christmas advert.
The spot sees the character of Kevin The Carrot return once again, this time driving a red truck covered in Christmas lights that looks strikingly similar to the instantly recognisable Coca-Cola truck.
Amazon has relied on its ‘singing boxes’ for its advert which launched over the weekend.
Meanwhile festive fans are equally awaiting the much anticipated John Lewis advert which is yet to be released.
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