TK Maxx’s nod to coronavirus crisis with Christmas advert starring stylish goat
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It’s November, and with the impending coronavirus lockdown we are allowing ourselves to get excited for Christmas.
One thing that always gets us in the Christmas spirit is the release of Christmas adverts.
TK Maxx has today released its festive advert for 2020 featuring an adorable “Lil’ Goat” in designer gear.
The advert, which will be released on TV on Wednesday, November 5, refers to the coronavirus crisis, acknowledging that we’ve all had a very heard year.
And that this is a reason to spoil our loved ones.
The playful advert, which is narrated by Love Actually actor Bill Nighy, begins with a sweet goat walking by picture-perfect countryside cottage on a snowy day.
The goat is serving up some serious attitude, decked from head-to-toe in a stylish designer outfit, strutting to the beat of The Game Remix by Gabriel Garson Mantano.
It is then revealed that the snazzy hot pink jumper, turquoise scarf and red beret were gifted to Lil Goat by the farmer Gary.
He says the animal “bloomin’ well deserves it” because “she’s had such a hard year”.
The stylish goat can be seen sliding freely across the icy terrain.
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The main message is – after the year we’ve had, everyone deserves to feel special this Christmas.
Lastly TK Maxx reminds viewers that the shop has everything under one roof.
You can find special gifts for the people that mean the most – delivering Big love at Small prices.
Deborah Dolce, Group Brand & Marketing Director at TK Maxx said: “We wanted to recognise the difficult year that we've all had and at the same time offer a bit of joyful optimism."
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She continued: “This charming ad is a playful reminder that the gift of giving is really special and can bring such sweet pleasure to all.
“We have hundreds of local stores across the country, plus TKMaxx.com, and we are placing a great emphasis on two simple things this Christmas, safety for our shoppers and staff plus an amazing selection of unique gifts at really affordable prices.
“We think everyone deserves something carefully picked with love, this year of all years."
The advert will air on the TV in the UK on Wednesday, November 5.
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