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WATCH: Black TikTok Creators Discuss The Importance Of Content That Prioritizes Wellness & Self-Care
The Wellness House experience at the 2022 ESSENCE Festival of Culture saw Vanessa Craft, Head Of Content Partnerships at TikTok, lead an enlightening conversation with two creators whose social content encourages viewers to prioritize wellness, self-care and overall wellbeing. Joining her to dive into the topic were Host, Media Personality and Entrepreneur Morgan Lynzi and Licensed Counselor and Entrepreneur Shani Tran.
Opening the discussion while introducing the two panelists, Craft spoke in brief detail about her role at TikTok and her commitment to elevating Black content creators.
“In my role, my focus is on supporting the TikTok community, in particular, the Black community on the platform across fashion, beauty, lifestyle, entertainment and sports. I really love helping Black creators build their brand and develop their strategy. Black creators, as you know, are the heart of the platform, and the Internet…and pretty much everything else, right? Let’s be real. I love how we drive culture in such imaginative ways.”