Maldives set to launch its own loyalty program to reward visiting tourists

Imagine getting rewarded for visiting idyllic beaches and tropical landscapes.

Well, the Maldives is looking to do exactly that, by rewarding tourists for visiting the republic.

The Maldives is set to launch its own loyalty program – the first for any country – which will reward tourists with points for the amount of visits and the duration of their stays.

On Sunday, during a virtual meeting with the country’s Minister of Tourism, plans for a three-tiered loyalty program were unveiled – an initiative called Maldives Border Miles.

According to the Maldives Imigration Twitter account: ‘Additional points will be awarded for visits to celebrate special occasions.’

And it looks like there will be three levels to the system, Aida (bronze), Antara (silver) and Abaarana (gold).

Each trip to the Maldives will give tourists points, which add up to ‘exclusive benefits’ and ‘privileges,’ according to the program’s website.

The press release explains: ‘Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.’

But details on what exactly those rewards, services, and benefits entail are yet to be revealed.

It seems this new loyalty program could be up and running very soon. A press release from the country’s immigration department says the new system is set to launch 1 December 2020.

The move comes as the Maldives is looking to boost tourism and follows in the footsteps of other nations such as the Caribbean island of Anguilla, which is now accepting online applications for visitors to live and work there.

However, it’s worth pointing out that while non-essential travel is no longer discouraged, the Centers for Disease Control and Prevention does warn that ‘travel increases your chance of getting and spreading COVID-19.’

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